SEO stands for search engine optimization. In simple terms, SEO is the practice of increasing the visibility of a website or webpage in the organic results of a web search. These are often referred to as natural or organic search results, because they are not influenced by paid advertising (as opposed to PPC, or pay per click ads).
Search engines place great value on websites that produce high-quality content and have a strong understanding of both their target audience’s needs and the best practices of producing relevant content. The importance of SEO cannot be overstated. According to Google, “90% of consumers begin their online research with a search engine.”
That means if you want to reach the majority of people searching for your products and services online, then you need to optimize your website to rank highly in search engine results.
Backlinks are links pointing back to your website. Search engines give higher priority to sites with more
quality backlinks. In order to get high-quality backlinks, you need to build
relationships with other authoritative websites.
Domain Authority measures how well optimized a domain name is for its keywords. A higher DA means that the domain
name is more relevant to the user's query.
Page Authority measures how well optimized each page of your website is for its keywords. Higher PA means that
the pages are more relevant to the user’s query.
Citation flow measures how influential a particular piece of content is. If you have lots of citations flowing
towards a specific article, then it is likely that people trust that content.
Social engagement shows how much interaction a post receives. Posts with high social engagement tend to
receive more comments, likes, shares, etc.
Content quality measures how good the content is on a per-word basis. High-quality content tends to be
longer, use fewer words, and provide more value than low-quality content.